Health insurance agents must keep up with the growing technology demands. The internet is a great way to gather new prospects and become known to the entire country. It is becoming more necessary to have product information, quoting and sales tools online, rather than just your contact information.
Field marketing organizations (FMOs) are expanding their technology and providing agents with more interactive ways to develop leads and make sales. Several FMOs will be competing for your business and some may make promises that they cannot realistically keep. You may find yourself talking to three, four or even more FMOs that want you to sell for them. This process can be very overwhelming. It may be beneficial for you to subscribe to the Agents Sales Journal for ongoing articles and advice in this matter.
You may also want to consider online web leads as another source of online technology to improve your health insurance sales business. These leads can be purchased at a reasonable rate. Many times the leads come from online insurance shoppers that request more information regarding insurance products. They enter their information and it is then filtered and sent to you via e-mail. Because the leads are affordable, they may not always be “good” leads. Online leads are a good way to begin talking to prospects and getting your name out there.
When making the shift to partial or complete online insurance sales, you must revisit your business plan. You will have some new costs and may be able to cut other costs out of your budget. It is highly likely that you will be spending less on gas and will be in a position to talk to more prospects. If you are selling insurance in other states, you will have the cost of the additional licenses from those states. You may also need to increase your phone system to include a toll free number and/or an answering service.
You may spend more money on developing or optimizing your web site. You may also need to purchase new web meeting software and computer equipment. When considering making the change to an online sales format, check out your competition. What are they doing? Can you do this too? Do you have the motivation to make the change to online sales? How can you get the knowledge to make this change?
Learn more about online insurance sales. Stop by Bennett David’s site where you can find out all about becoming a health insurance agent.
categories: sell health insurance online, online health insurance, FMO, field marketing organization, online fmos, health insurance agent
